CHANGE MAKER:
SOCIAL IMPACT

Guided by a deeply held value of giving back—both locally and globally—Dr. Veytsman dedicates her work to creating meaningful, lasting social impact. Holding a master’s degree in Humanitarian Action from the University of San Diego, she brings academic rigor and compassionate purpose to all her ventures.

Her passion lies in collaborating with entrepreneurs, organizations, and mission-aligned businesses, so together they can pursue more purposeful, transformative work.

Dr. Veytsman is also the founder of The Rose Code Collective, a cross-sector alliance uniting businesses across wellness, tech, beauty, fashion, finance, and more to drive collective social impact. Under her leadership, Rose Code, Inc. launched the “Code for Change” initiative — a dedicated social impact program focused on empowering women and girls through digital inclusion, education access, economic opportunity, ethical sourcing, and environmental sustainability.

By integrating product innovation, community investment, and strategic partnerships, Code for Change exemplifies how business can be a force for good—uplifting individuals, transforming communities, and redefining what success looks like.

“I believe empowered girls become a catalyst—transforming their own lives first, then leading transformative change in their communities and the world beyond.”

— Dr. Victoria Rose Veytsman

Dr. Veystman on Building a Business with Social Impact in Mind

“The primary drive and motivation for starting a new business venture came from the intention to have a greater purpose and the belief that businesses in the private sector can and should be used as a vehicle for good and drive meaningful change.

My primary interest has always been empowerment for women. But how do you measure empowerment? The best indicator to quantitatively measure empowerment seems to be education. Supporting women and education is not being a feminist, it's being a humanist—it elevates whole communities, breaks generational cycles, and supports sustainable growth and resilience.

Our theory of change involves focusing on UN Sustainable Development Goals (SDGs) and is at the nexus of sustainable sourcing and the transformative power of education. Transformation is a key theme for this company, on both a micro and macro level, from the transformative power of the products to creating change on a larger scale.

Success to me here means a thriving business with a significant positive social impact while giving agency back to and empowering communities.

When the idea for this project came about, I knew I wanted to bake social impact into the DNA of the company and needed to understand the landscape better — doing well and doing good are not mutually exclusive and the hope is that all businesses in the future will be ‘social.’ I’m excited to be part of that movement and all the possibilities,” 

ROSE CODE™ envisions a world where every woman and girl has the knowledge, resources, and opportunity to reach her full potential.

A CODE FOR CHANGE:
ROSE CODE LABS

Through ROSE CODE™ Labs, an initiative of Dr. Victoria’s company Rose Code, Inc., computer labs have been established in underserved schools to help bridge the digital divide. In November 2024, the first Rose Code Lab launched in Tanzania, equipped with 40 computers and serving more than 830 students.
Learn more about the Rose Code Social Impact Initiatives.

THE DIFFERENCE BEHIND ROSE CODE, INC.

Economic empowerment is the foundation of our impact work because when women and girls have the resources, skills, and opportunities to learn, earn, and lead, entire communities benefit.

That’s why we invest in long-term solutions to deeply rooted inequities—focusing on five interconnected areas where gender gaps are most profound: digital inclusion, education access, economic empowerment, ethical sourcing, and environmental sustainability.

ROSE CODE’S IMPACT INITIATIVES

THE ROSE CODE™ VALUES

  • We combine science, technology, and creativity to create groundbreaking products that elevate wellness and beauty.

    01. INNOVATION

  • We believe in the power of partnerships. We work with mission-aligned partners–from ethical suppliers to impact partners–to drive collective impact.

    02. COLLABORATION

  • We hold ourselves to the highest standards of transparency, safety, and conscious leadership.

    03. INTEGRITY

  • We hold ourselves to the highest standards in everything we do—from how we work to the quality of every product we create.

    04. EXCELLENCE

  • We create products that spark personal transformation and fuel broader change for women everywhere.

    05. TRANSFORMATION

  • We design for all women, championing access, inclusion, and opportunity at every step. We break down barriers and work to close gender gaps in health, education, and opportunity.

    06. IMPACT

ROSE CODE™
COLLECTIVE

Building Collective Impact Through Business Partnerships

Our world’s biggest challenges can’t be solved alone. That’s why Dr. Veytsman created Rose Code Collective—a cross-sector alliance where businesses unite to drive meaningful social impact.

If your business is ready to turn partnership into progress—and impact into legacy—you’re invited you to join the Collective.

In our Shared Success, we Find our own Success.

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